Hello, I am Chino.
I've been shipping digital products for nearly 10 years. (That's every single generation of iPhone)

I began in 2009 working in digital advertising before transitioning into product roles at startups in San Francisco.

Get in touch ☕ chinoherbert@gmail.com

Brilliant is a subscription product that offers it’s motivated members the tools to advance their interests in STEM.

I joined Brilliant as lead designer on product. My responsibilities included shipping user tests, features and introducing the companies first design system for Mobile and Web.

Grampa Wars is a 13 episode podcast I began in 2016. The show was created to generate story ideas for a graphic novel I'm releasing in 2018. Thematically it's about what elevates small talk to medium talk and social friction.

Are these pants too casual for work-casual?
That's the show. We hope you like it.

2016 / Developer + Designer

Cosmic

— Front End Framework

In 2014 I began creating a lightweight mobile first responsive grid with CSS3 animations based on MDO's codeguide and bootstrap. Coincidently during this time I began to read Scott McClouds Making comics and began joining the two languages.

The idea was to translate then enhance the language comics used to structure clarity in panels into a lightweight responsive grid that could be animated.

2015 / Product Design + Brand

Fabric

— Social Network App

Fabric is an e-discovery social platform used by entertainment insiders and media enthusiasts. Users collaboratively surface and organize around similar entertainment consumption patterns to quantify their level of interest among the community.

I joined Fabric as product designer in the middle of it's transition from the entertainment game space. I prototyped interaction and user-flows in html/css into the product creation process and lead design efforts, including a complete product redesign, visual rebranding, and mobile optimization on iOS & android.

2014 / Product Design + Brand

Ringadoc

— Healthcare App

Ringadoc is a digital answering service used by doctors to respond to after hour requests based on level of urgency.

I joined Ringadoc as product designer to develop a flexible UI system that could be used across different office operations.

2013 / Art Director

skyrockit

— Digital Agency

skyrockit is a full-service digital agency located in San Francisco, CA. Clients include GAP, Kraft, Clinique, Zippo and internal ip Romplr.

As Art Director at skyrockit my primary responsibilities were meeting with stakeholders to synthesize developing ideas into tangible digital brand products.

2013 / Founder + Creative Director

1985 llc

— Independent Design Studio

I began a tiny studio in 2011 focusing on experimental interactive design concepts.

A product that came out of it was a iOS story app "Double You" featured on electronic playground. The goal of the product was to string together contrasting transitions into a narrative that users could progress into.